Cerca de 9 a cada 10 usuários têm acesso às plataformas de interação social a partir de dispositivos móveis (KEMP, 2018). 5É notório que a relação das mídias sociais e do turismo já vinha sendo construída há algum tempo, principalmente mediante às possibilidades colocadas pela tecnologia. Mas perante a pandemia, têm-se uma consolidação e difusão de ambientes on line interativos que buscam levar entretenimento e estabelecer um vínculo e contato com o turista, assim como, facilitar algumas transações e consolidar a sua imagem. O turismo cultural pode afetar a identidade cultural local ao promover ou comercializar tradições culturais específicas. Isso pode levar à perda da autenticidade dessas tradições e à criação de uma cultura “turística” distinta da cultura local. O turismo cultural sustentável deve ser planejado e desenvolvido com a participação das comunidades locais, respeitando sua cultura e tradições.
A cidade respira arte e os museus da capital francesa estão entre os mais incríveis do mundo, como o Museu do Louvre, onde moram obras icônicas como a Mona Lisa e a Vênus de Milo, o Musée D´Orsay, com uma área focada em Van Gogh e nos impressionistas, e o Museu L’Orangerie, com grandes obras de Matisse e Picasso. É possível passar semanas conhecendo museus, galerias e centros de exposições pela cidade de São Paulo. Alguns destaques são o Teatro Municipal, a Catedral da Sé, o Centro Cultural Banco do Brasil, o Museu do Ipiranga, o MASP, o Parque do Ibirapuera, o Museu de Arte Moderna e o Museu Afro Brasil, entre tantas outras atrações. Esses locais permitem que os visitantes mergulhem em uma história rica e muitas vezes fascinante de um lugar, aprendendo sobre os povos que o habitaram e as histórias que moldaram a região ao longo dos anos. Assim, é uma maneira de mergulhar em tradições antigas e contemporâneas, aprender sobre a história local, experimentar a culinária, a música e a arte, além de apreciar a beleza arquitetônica e natural da Região.
Todavia, acredita-se que muitos desafios ainda serão colocados ao setor, e mudanças comportamentais e espaciais poderão ser notadas em meio aos planos de retomada. Dessa forma, não se deve desconsiderar as experiências proporcionadas pela internet e as mídias sociais durante o período de restrição de deslocamentos, bem como as possibilidades que podem vir a ser adotadas a partir deste momento. Nestas plataformas interativas o turista avalia e busca informações a respeito de um destino, compartilha experiências, imagens, e agora pode ter acesso também a visitas guiadas. Além disso, o turismo cultural pode ser uma fonte importante de desenvolvimento econômico para as comunidades locais, gerando empregos e negócios que estejam relacionados à cultura, ao artesanato, à gastronomia e aos serviços turísticos. Você empreendedor e profissional da construção civil que já está familiarizado com BIM (Build information), modeling ou modelagem da informação da construção ou até mesmo que já tenha participado de treinamentos relacionado ao bim, mas ainda não sabe como fazer essa implantação na sua empresa.
Tais ferramentas vêm se difundindo cada vez mais rápido, inserindo-se no cotidiano dos indivíduos, não apenas a partir do uso de computadores, mas se estendendo, num segundo momento, a celulares e smartphones (MARTINO, 2014). 21As atividades turísticas têm se colocado como elementos decisivos no processo de reordenação dos espaços e construção da paisagem, implicando em políticas de planejamento e desenvolvimento com o intuito de conceder aos espaços urbanos visibilidade. Tais ações perpassam por diferentes e complexos processos de (re)criação Farol do Morro Transportes Marítimos de imagens e narrativas acerca da cidade (MORIGI; MILANI; MASSONI, 2020). 7O acesso à internet tem crescido nos últimos anos, revelando um percentual de alcance a mais de 4 bilhões de pessoas em todo o mundo. Grande parte deste crescimento está pautado pelo uso e popularização dos smartphones e planos de dados móveis mais acessíveis. Consoante a este cenário está o crescimento do uso das mídias sociais, com um aumento de cerca de 1 milhão de novos usuários por dia, totalizando mais de 3 bilhões de pessoas em todo o mundo.
Também deve levar em consideração a conservação do patrimônio material e imaterial, bem como minimizar os impactos negativos no meio ambiente. O turismo cultural pode levar à conservação e preservação do patrimônio material, como monumentos históricos e edifícios antigos. O turismo cultural pode trazer benefícios econômicos para as comunidades locais, como a criação de empregos e o aumento da renda. O turismo cultural envolve visitas a museus, sítios arqueológicos, festivais folclóricos e outros eventos que valorizam a história, a arte e a cultura de um determinado lugar. Essa forma de turismo pode gerar empregos, renda e desenvolvimento econômico para as regiões que recebem os visitantes. Essa prática pode ser uma fonte de renda e empregos para as comunidades locais, incentivando o desenvolvimento de negócios relacionados à cultura, ao artesanato, à gastronomia e aos serviços turísticos.
Essa é uma fonte de promoção de uma experiência enriquecedora e educativa sobre a história, a arte, a arquitetura e as tradições culturais de uma determinada região. O turismo cultural funciona pela oferta de experiências que permitam aos turistas conhecerem e vivenciarem aspectos da cultura de uma determinada região ou comunidade. Por essas potencialidades, é capaz de gerar a promoção do crescimento local, o aumento do turismo e a dinamização das cadeias produtivas e atividades econômicas correlatas, geradoras de emprego e renda. Além de reconhecida fonte geradora de riqueza, o patrimônio cultural é ainda testemunho da história e da identidade de um país. A frase é do secretário-geral da Organização Mundial do Turismo (OMT), Zurab Pololikashvilim, e foi dita durante uma conferência sobre turismo cultural, organizada pela OMT e pela UNESCO.
Continue lendo sobre os custos da indústria fazendo o download gratuito do nosso material completo aqui. É nesse contexto que a atratividade do turismo cultural passa por aspectos relacionados à cultura local – arte, arquitetura, museus, eventos festivos, gastronomia, patrimônio histórico. E essa identidade não pressupõe um engessamento no passado, mas a preservação da essência em conexão com o novo.
Isso pode ser feito por meio da promoção de festivais culturais e outras atividades que destacam a diversidade cultural da região. Um deles é a cidade de Ouro Preto, em Minas Gerais, que recebe milhares de visitantes todos os anos interessados em conhecer a história e a arquitetura colonial da região. Em destinos muito populares, como Paris ou Roma, por exemplo, o grande número de visitantes pode causar problemas como filas intermináveis, superlotação em museus e monumentos e até mesmo danos ao patrimônio histórico-cultural. Segundo levantamento da Confederação Nacional da Indústria (CNI), em julho de 2022, a falta de insumos ou o alto custo das matérias-primas vêm afetando a indústria brasileira. Para te ajudar a enfrentar esse cenário e entender as perspectivas a curto, médio e longo prazo, convidamos o economista-chefe do Sistema Fiergs, André Nunes de Nunes.
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